Live streaming machines for live commerce: a buying guide

Short answer: A live streaming machine is an all-in-one device that combines the camera, fill light, screen and streaming software a seller needs to go live. Choose it in this order: how the presenter works (seated or standing), what the camera has to show, which software features you will use, and what the room around it needs. This guide uses the stated specifications of our three catalog models so you can compare quotes on real numbers.

1. What a live streaming machine is

A live streaming machine is an Android computer with a built-in or attached camera, a touch screen that shows the live view and comments, and director software for backgrounds, scripts and camera switching. The seller logs into the platform app on the device and goes live from one unit.

MJK, the factory behind DisplaySourcing, makes two machines and a complete studio kit. All three run Android 11 on a 6 nm MediaTek Dimensity 1200 with 8 GB DDR4 and 128 GB eMMC. The range is on the live streaming machine page.

What it replaces

Most small sellers start with a phone on a tripod, a ring light, and a laptop for scripts and order management. The all-in-one puts these parts into one device:

Typical phone setup	All-in-one equivalent
Phone camera	8 MP 3840 × 2160 camera (desktop) or 10× optical zoom camera (standing)
Ring light on a stand	Built-in three-color beauty light (desktop); fill lights in the kit
Tripod or phone clamp	Desk base or floor stand
Laptop or tablet for scripts	Teleprompter in the director software
Decorated studio wall	One-tap green-screen keying with image or video backgrounds
Second phone for a close-up	External close-up camera for dual-camera live

The gain is less setup time per session and one device to manage per room. A phone is still lighter and cheaper; the machine makes sense when a team streams every day from fixed positions.

2. Who uses live streaming machines

The brochure shows the machines used for cosmetics, skincare, women's apparel, jewelry, shoes, warehouse, consumer electronics and furniture live selling. Beyond e-commerce, the catalog lists online teaching, brand showrooms and agencies running several rooms.

• Online shops and TikTok Shop sellers: daily product demos from a desk or a small room.
• Brand stores: in-store events streamed from the shop floor. See retail for the signage and kiosks that usually sit in the same store.
• Factories and trade-show booths: streaming products and production to remote buyers.
• Live commerce agencies: several identical rooms, often with their own brand on the hardware.
• Trainers and teachers: recorded or live lessons with documents on screen. If the main use is a classroom with students in the room, an interactive panel fits better; see the interactive flat panel guide.

3. Compare the catalog models

Model	Screen	Camera	Light	Best for
15.6″ desktop machine	15.6″, 2K, fully laminated capacitive touch	8 MP, 1/1.8″ sensor, 3840 × 2160; external close-up camera supported	Built-in three-color adjustable beauty light	Seated selling, close-up products, small rooms
Standing 32″ / 43″ / 55″ machine	2K, 4K optional; infrared or capacitive touch	1080P 60 fps; 2592 × 1944 effective pixels; 10× optical zoom; TOF focus; IR remote zoom	Not listed; plan studio lights	Full-body apparel and shoes, furniture, store floors
Flagship studio kit	Desktop or standing machine in the kit	Machine plus separate camera	Fill lights included	New teams with an empty room; sound card, microphone and green screen included

All three share the same chip, memory, Android 11 and director software, so the choice is about screen size, camera reach and how much of the room you need to buy.

4. Specifications that matter, and what is not stated

Judge a live streaming machine on camera, light, screen and software first; the processor matters less once it can encode the stream and run the apps.

• Camera: the desktop camera has an 8 MP 1/1.8″ sensor at 3840 × 2160. The standing camera records and streams 1080P at 60 fps with a 10× optical zoom, a 67.5° distortion-free lens at F1.76–F3.0, and a focus range from 30 cm (wide) to 1.5 m (tele). The output resolution of a stream is also limited by the platform and your account, so check what each app actually sends.
• Light: the desktop's three-color light covers a face at desk distance. It does not light a whole room or a person standing two meters away.
• Screen: the presenter reads comments and the teleprompter on it, so size should match the reading distance: 15.6″ at a desk, 32″ to 55″ when standing back.
• Processor and OS: Dimensity 1200, 6 nm, 8 GB + 128 GB, Android 11 on every model.

The brochure does not state a battery, a built-in microphone, speaker power, network interfaces or an ingress rating. Treat the machines as mains-powered indoor devices, plan an external microphone (the kit includes one with a sound card), and ask us to confirm Wi-Fi and Ethernet for your configuration in the quote.

5. Desktop vs standing vs green-screen kit

Match the model to how the presenter moves and what the camera has to frame.

If you...	Choose	Why
Sit at a desk and show small items: cosmetics, skincare, jewelry, phone accessories	15.6″ desktop	Built-in beauty light and a close-up camera option; fits on a table
Stand, turn around, try on clothes or shoes	Standing 43″ or 55″	10× optical zoom moves from full body to product detail by IR remote without moving the stand
Sell large items: furniture, appliances, warehouse stock	Standing	Focus reaches 1.5 m in tele; the large screen stays readable from further back
Have an empty room and no equipment	Flagship studio kit	Machine, camera, fill lights, sound card, microphone and green screen arrive together
Run several rooms for clients	One model per room type, standardized	Same software and spare parts across rooms; staff move between rooms without retraining

The standing machine sits on a wheeled floor stand, so it can move between a studio and a shop floor. The desktop model suits rooms where one person streams seated for hours.

6. Director software and platform apps

MJK director software runs on the machine and does the jobs a laptop and a production switcher would otherwise do. From the brochure:

• Teleprompter: auto scroll and pause, adjustable speed, font, size and color.
• Green-screen keying: one tap replaces the green backdrop with an image or video background; strength and keying color are adjustable.
• Dual camera: shows two camera views in the live picture, each can be shown or hidden; picture-in-picture is available.
• Overlays: foreground stickers, text and documents in Word, Excel, PPT and PDF format, saved as switchable scenes.
• Recording: records and saves video while streaming.
• Phone remote: scan a code to download the remote app and switch backgrounds from a phone.

The software's platform switcher in the brochure shows TikTok and Facebook as overseas platforms, and Douyin, Kuaishou, Taobao, Pinduoduo, WeChat, Xiaohongshu, Weibo, JD and Alibaba 1688 as domestic ones. For any other service, install the apps you use from Android and confirm compatibility on a sample. Live-selling permissions such as TikTok Shop LIVE depend on your account and region, not on the hardware, so check them with the platform first.

A live machine is not a signage player. If you want shop screens to replay recorded live clips and promotions, manage those through a signage system; the digital signage CMS guide explains how.

7. Studio setup basics: light, background, audio, network

The machine removes most of the gear, but the room still decides how the stream looks and sounds. This is general guidance.

• Lighting: put the main light in front of the presenter, slightly above eye level. Avoid a window behind them. For a green screen, light the screen evenly and separately from the presenter, so there are no shadows or hot spots.
• Background: keep the presenter at least one to two meters in front of the green screen to reduce green spill on hair and shoulders. Iron or stretch the screen; wrinkles make uneven keying.
• Audio: viewers forgive soft video before bad sound. Use a close microphone through a sound card, as in the kit, choose it as the audio input in the software, and add curtains or soft furnishings to cut echo.
• Network: test the upload speed at the streaming position, not at the router. A 1080P stream needs a steady upload of several Mbit/s with headroom; use a cable wherever your configuration has Ethernet.
• Power: plan outlets for the machine, lights and sound card, and keep cables off the presenter's walking path.

8. OEM options for distributors and agencies

Distributors and live commerce agencies can sell the machines under their own brand. The catalog lists these custom options:

• Branding: logo on the bezel, boot screen and box.
• Hardware: screen size, 2K or 4K panel on the standing model, stand style and color, camera and lens configuration, a close-up camera kit.
• Software: your streaming app and background library preinstalled.
• Kit contents: desktop or standing machine in the kit, light and microphone set, branded packaging.

Preinstalled apps need a version plan: platform apps update often, so agree who updates them after delivery. Read OEM vs ODM to decide how much you change, and see OEM service and our factory for how branded orders are built.

9. Specification checklist for your RFQ

Item	What to specify
Model	15.6″ desktop, standing 32″ / 43″ / 55″, or flagship kit
Quantity	Units per room type and number of rooms
Products sold	Small items or full-body and large products; this decides the camera
Display	2K or 4K (standing); infrared or capacitive touch
Cameras	Built-in only or add a close-up camera for dual-camera live
Kit items	Fill lights, sound card, microphone, green screen
Platforms	Every app and region you stream to, for sample testing
Software	Apps and backgrounds to preinstall; interface language
Network and power	Wi-Fi or Ethernet; plug type and voltage for your country
Branding	Logo, boot screen, stand color, packaging and manual language

Send the checklist through the contact page. The sourcing guide covers samples, inspection and payment terms.

10. Common mistakes

• Buying the desktop model for apparel, then finding the camera cannot frame a standing presenter.
• Selling green products or wearing green in front of a green screen, so they disappear in the key.
• Relying on a built-in microphone instead of planning an external one.
• Testing on office Wi-Fi at night and going live on a crowded network at peak hours.
• Assuming the hardware grants TikTok Shop or other live-selling permissions.
• Preinstalling platform apps for resale with no plan for updates.
• Skipping a sample test with every platform account the buyer will use.

Frequently asked questions